Are you having a great ranking over mobile search ranking? Make sure your website’s page loading speed is satisfactory as Google has announced a significant change in how it ranks the website on mobile searches. Google referred this change as “Speed Update” and it will be implemented by July 2018. The Google algorithm updates will downrank millions of websites, with slow loading speed, on mobile search ranking, announced Google on Friday.
Well, speed is certainly going to be the most crucial factor in determining the order of search results, but it’s not the only factor. Many times, slow pages will also rank better on search results. The incidents may be, when they have most relevant content, for example.
Web pages with the slowest experience to users will be affected with the latest Google algorithm updates and it will only affect a small percentage of queries.
Google has been quite biased with the websites that are fast in speed. Earlier in February 2016, Google began to highlight AMP sites in search results. After it in April 2016, Google gave AMP pages a more prominent position in Google News.
The ‘Speed Update’ is unrelated to whether the website contains the similar information as the desktop version. Instead, it is about the website page’s performance in general. It is based at offering a better overall experience when searching via mobile.
As we all know, this is not the first time that page speed has been used as a signal on Google. It has been a crucial part of the various Google algorithm updates to determine overall website rankings, but this time it is specifically for the mobile searches.
According to statistics, mobile searches surpassed desktop searches in the past and it still continues to be growing in the coming years. Statista claims that Google accounted for over 94.4 percent of mobile search market share in the U.S.